Future Pacing
A Client is Not Easy to Acquire But is Easy to Lose:
Your competitors are hungry for new business and will work hard to win your clients. You must therefore work hard to keep your clients. The best way to do this is to build a relationship that constitutes a ‘bond’ between supplier and client. In a positive supplier/client relationship the supplier offers all the after sales support that is needed and such is the bond the client resists all attempts from other sales people to win his business. This creates a win/win situation where the sales person is assured future business and the client is assured a good service.